There are mainly 6 aspects that make your Social Media Content Calendar highly effective:
- Examining your social networks and required content
- Determining what your calendar will focus on Maintaining
- Creating a content library for your assets
- Categorizing all your Plans and Schedules
- Evaluating the Important Aspects of your Calendar
- Asking for Feedback at Regular Intervals
- Examining your social networks and required content
Establishing a vibrant outlook of the current social media activities will enable you to spot areas for necessary modifications and upgrading opportunities for better output.
Once you establish and audit your potential social networks it becomes convenient to design your content calendar effectively.
For creating a flawless and supportive social media content calendar one must dedicate some time in going through all of his social assets.
An under-researched and mismanaged start to creating a content calendar can lead to faulty scheduling, that will further hamper your social media profiles.
Once you’re all prepared, you’ll be able to tackle your refreshed social strategy with the best information that’s unique to your audience, organization, and brand.
You have to see where and how would you get your targeted audience to connect with you the most. For instance, if you have a B2B business you would be needing a more professional platform such as LinkedIn, whereas if you are into Fashion blogging and promotion, Instagram might be the way to go.
Also, in all the hustle and bustle of the diurnal grind, it requires a rigorous effort to manage time for staying updated on the new developments.
Before you even think of creating your content calendar you examine, select, and finalize the social channels you will be posting your content on.
The amount of time you would be dedicated to each channel, the kind of content you will be posting on different channels, all this has to be sketched out before you start listing it on your social media content calendar schedule.
You should take a minute to make sure you are perspicuous about the user demographics of each social media channel.
Just take some professional development reading breaks during that post-lunch, and then start putting your social media content calendar scheduling together. This will give you an error-free attractive social media content calendar.
- Determining what your calendar will focus on maintaining
To make your social media content calendar successful and practical you need to firstly objectify the activities that you expect your calendar to track and focus on, to keep you updated and organized with the relevant and useful content for your audience.
Please do not just follow good content, but organized and informative content.
As you figure out what this comfited tool is going to look like, eventually you would want to map out the information and functionality your calendar is going to provide to you.
Maybe you’re starting fresh for, say, you want to categorize your posting schedules into months for the next 5 months. In such a case, a simple spreadsheet will work wonders.
Starting with baby steps will lead you to create an attractive calendar by moving along, too much at once might get you spilled all over.
We advise you to begin with basic details:
- Select
- Date
- Time
- Copy
- Visuals (e.g., photo, video, illustration, infographic, gif, etc.)
- Link to published post
You can also include more advanced details that you might potentially find helpful in the future. You can always assort them later if they’re redundant.
- Creating a content library for your assets
A social media content calendar needs to be aligned and sorted but sometimes, assorting the big bag of ideas might be hectic. The very purpose of creating a content calendar is to organize all your ideas and plans and list them in one place forever.
A neat and clean social media content calendar will save a lot of valuable time. You won’t have to search through a shuffled list of content once you have created a library to rack all your content assets.
This entire procedure is also known as content repositories.
Regardless of what we call it, the supply of your content should not be living on you on your phones or scribbled on papers, or in a bunch of desktops folders scattered all over your storage space.
A well-organized and neat social media content calendar will get you the following benefits:
- Enough space and blocks for comprehensive scheduling.
- It will be easily accessible from your phone as well as your computer
- It will be easily shareable with team members, whilst considering the privacy of the confidential projects.
- It provides links to individual files so that you can plunk your calendar.
The way you set up your content calendar is almost as important as your actual social media posting. The less searching around for ideas you listed that you have to do, the better your calendar is.
- Categorizing all your Plans and Schedules
Ok, now that you’ve gathered all possible information, it’s time to start sketching in the bones of your daily, weekly and monthly social media cadence.
A social media content calendar framed with random posting ideas with no consideration to preferences of the interest of the audience and appropriate time of the year is just like shopping groceries without a list.
You’ll want to think about:
- How often do you want to post to each channel?
- What is the best time to post to each channel?
- What will your content ratio look like?
- Who amongst your targeted audience needs to approve a particular post?
- What would be the process of brainstorming new content?
All these needs are to be thought through and specified thereon in your content calendar. Randomly dating your posting ideas will not get you organized but even more confused, you might even lose some valuable followers.
- Evaluating the Important Aspects of your Calendar
A report by The New York Times Customer Insight Group revealed five major reasons why people share content with their networks, which will represent the uniqueness as well as the importance of a curated content calendar:
Content curation can yield amazing results for marketing strategies and help you stretch your content marketing budget.
To maximize your content curation results, you need to plan for your content marketing’s reuse, reimagination, and repromotion. The goal is to attract new readers to your existing content. Use our content curation calendar to achieve the optimal results.
- Asking for Feedback at Regular Intervals
To make a social media content calendar appropriate and up to everybody’s expectation, the best thing is to share it with your team members and try to get their reviews and feedback, for implementing improvements and new ideas.
Now that you’ve sculpted the foundations of your social world, it’s time to reveal your work to those who will assist you in this mission. You want your calendar to be moderately intuitive, circulate an invite around to the people who’ll require to use it every day. Ask them to put it through its modifications and improvements.
At the zest of your career, you are usually racing with ideas. Giving all, you can do and achieve the best for your life. But one thing that we have noticed more than often is that we mitigate efforts when it comes to smart organizing as we think that it will eat a lot of time.
Usually to mark the posting schedules you can opt for a customized readymade social media content calendar, which has inbuilt features such as important dates and occasions of the year, according to which you can date your postings appropriately to fit in the trend and not be the odd one out.
Download our full-fledged, highly advanced, customizable social media calendar to easily plan and schedule all your content in advance.
As you work you can evaluate how your social media content calendar feels. If it’s onerous and finicky, maybe you would prefer to bring back some of the detail. Or maybe it’s not detailed enough and you need to add a few columns, to make it more spacious to contain all your ideas.
On the other hand, if you’re feeling stumped for posts that go beyond the current year, we have a social media content calendar right for you, which will provide you a scheduling proforma not only for the current year but also for the following year too.