With the progressively evolving social media buzz, highly demanding role, and customers seeking guidance on social media, maintaining a balance on social media platforms through proper marketing and channeling, has emerged as one of the principal challenges for entrepreneurs and marketers.
Social media managers are aware that nowadays social media marketing assures an extensive reach and fetches the benefits of direct interaction with the audience on greater scales.
Social media marketing is considered an effective strategy for reaching and engaging with the customers but it does come with its share of challenges. One of the major yet very common problems faced in Social Media Posts Design.
With extreme competition on social media, it has become much more complicated for entrepreneurs and marketers to create attractive, influential, and valuable Social Media Posts Design.
Hence, they are always loaded to put their best efforts into it. Investing all our time and extensive research on the marketing strategies and the mindset of the marketers as well as the audience, in this article we have listed various problems of social media marketers while the social media posts design along with admissible solutions for such problems.
What are the Major Problems of Social Media Posts Design
Social Media Posts Design is one of the very essential aspects of Social Media Marketing. An effectively designed post has its own pretty benefits, like:
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Grabs the Viewer’s attention
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Increases website traffic
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Enhances Brand Value
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Expedites Sale
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Builds Buyer’s Trust
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Accelerates Popularity
Associated with so many benefits Social Media Posts Design is not one of the very simple processes. Especially for the new start-ups or beginners, sometimes it becomes daunting to figure out the appropriate designs and they face issues like:
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Choosing the appropriate designing tools
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Evaluate the investment attached with heavy and attractive designing
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Coming up with fresh and updated for designing post more often
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Managing time between posting schedules and changing designs from time to time
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Managing numerous social networks, engage with the audience, create, publish, and promote social media post designs
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Measuring the credibility of the designed posts among the audience
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Analyzing the performance of the designs
Some Key Aspects to Consider while Creating Social Media Posts Design
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Colors
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A major percent of the snap judgments made about products are based on color alone.
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Color is one of the most essential and complex aspects of any social media design.
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It helps to establish the mood, create an atmosphere, and convey emotions strongly.
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Typography
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Choosing the perfect font or set of fonts that amalgamate seamlessly together can really bring your social media posts to life.
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It has a huge impact on how your design is received by people and, ultimately, the message your brand intends to send across.
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Scale
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“Scaling” enables you to bring certain essentials into focus and allow your audience to make sense of a concept.
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Scaling also works well for more concrete social media designs.
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Hierarchy
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While marketing marketers work with multiple elements in their social media posts design. Hierarchy increases the chances to prioritize the overall message.
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Hierarchy is a prodigious social media design tip to ensure that your most important message is getting across first.
What Can Be Done?
One of the efficient tools for entrepreneurs or marketers Social Media Posts Design is CANVA.
Canva’s templates provide an efficient solution to good design: they’re fully customizable, so you can change the colors, images, and more to suit your preferences. They’ve got thousands of templates for every designing need.
Canva has an incredibly wide selection of visually engaging images you can use to curate eye-catching social feeds.
Canva lets you customize images with its easy to use image tools. Use the pre-set filter gallery or tweak your image to pixel perfection by using the image adjustment tools.
You don’t have to be a master photographer to unlock stunning themes. It enables you to discover a fully stocked library of breath-taking content from Canva’s photo library. Fully loaded with beautiful, free, and premium stock designs that are ready to use on your social media platforms, there’s truly no excuse to have lackluster and dull designing outlays.
Social Media Posts Design on Canva?
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Choose dimensions for your Social Media Posts Design
To begin with, designing your post, choose the appropriate design type from the Canva homepage. These designs are pre-set to the optimal dimensions for each graphic, whether it’s a social media post, flyer, or more.
Or you can use customize the dimensions according to your requirements by searching for “custom size”. You can choose from various options of pixels, millimeters, or inches.
You can explore thousands of beautiful free templates. With Canva’s drag and drop feature, you can customize your design for any occasion in just a few clicks.
2. Choose a Background
You can choose the background for your design in colors or in images. There is a vast variety of options for your diverse needs. Different colors tell different stories. Think about what colors best suit your needs. To choose a color palette, you can try Canva’s Color Combinations tool.
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To choose a color, use the ‘Color’ Picker tool in the toolbar at the top of the editor.
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To use a photo as a background, first, add a grid. Once placed on a grid, photos can be resized, cropped, flipped, and layered to create a variety of visual effects.
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Search Image or Upload your own. Then drag and drop your image onto the grid. It will snap to fit.
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Add filters to change the brightness, saturation, and clarity of the photo.
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Add your elements
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3. Your design might include text, icons, photos, or illustrations. You need to combine these in a way that is visually appealing.
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Consider the balance and composition of all the elements in the design. When you’re laying out your elements, and make sure the elements balanced.
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Don’t overload your design with too many elements, as it can confuse the visual message of the image.
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Try updating size, color, and placement in order to see what works best.
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To add a photo to your design, try using one of the Canva frames.
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Find these under “elements” in the side panel.
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4. Choose the font
The choice of your fonts can have a huge impact on your design.
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Choosing one font can be complex. But your design may need more than one typeface.
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Canva suggests never using more than two fonts in a design, as too many fonts tend to make a design look “messy”.
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Choose complimentary fonts, which add visual interest while working well together.
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Learn more about which fonts look good together, and why, in Canva’s Ultimate Guide to Font Pairing.
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You can create your own combination to amalgamating various font styles.
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If you’re choosing an elaborate font, ensure you pair it with a simpler font so your design is balanced.
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Canva’s Font Combination tool can help, and Traditional combinations like a sans serif font and a serif font can be very powerful.
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