Social media marketing nowadays is a vital component of any business. In fact, according to a recent survey, approximately 78% of Americans said that social media branding, have influenced their purchasing decisions. Therefore, keeping your social media profile systematized is crucial for optimizing your brand promotional strategy.
A prodigious way to organize your social media content for your personal, as well as business schedules, is by using a social media calendar template. Social Media Calendar plays an important role as a management tool that enables you to outline your social media posting plans.
Content Tap has advanced 365 days, easy-to-use 2021 social media calendar template for you to customize your social media calendar and Google My Business planning, according to your requirements.
To save some valuable hours and get yourself a colossal head start, you should definitely check out and grab our Social Media Content Calendar. Our customers have responded to our line of Social Media Content Calendars for outstanding results and benefits on using it.
Keep reading the article to discover why and how this tool is great for your social media scheduling, purchase social media calendar template today from our website, and learn how to use it.
What Makes Our Social Media Calendar Easy and Effective?
It enables you to easily and promptly share this ready-to-use social media calendar template with each participant or member of your team. Once you have made a copy of the social media calendar template you can begin your customized editing and sharing it with your team so they can edit and make modifications too.
You don’t have to stress about filling in the correct dates for each month and holiday, we’ve already done that for you! Our modern 2021 Social Media Calendar Template has all the major holidays for 2021 pre-filled, you just keep selecting and keep adding.
These calendar templates also include a specific column dedicated to filling in any notes if you have regarding your posts. This will help avoid unnecessary scribbling of important pointers here and there scattered and uneven and misplace them later on. Make a note and you can start analyzing if there is any specific pattern with your posts and integrate that information into your social media planning strategy.
How to Customize a Social Media Calendar Template for your Business?
Before you begin, customizing your content calendar according to your business plans, there are few things you should keep in mind.
Posting content regularly shows your followers that you are actively involved with the platform that helps you put your brand on the map.
Followers will start cultivating trust and expect your posts to connect with you which will enable you to develop long-term relationships, that in turn result in increased sales.
By staying updated and upgraded with popular holidays and events such as #Women’s Day, you can further engage with your audience and produce significant traffic.
Mostly, followers don’t just want to hear about your business, they want other types of attractive and eye-catching content too, such as fascinating news updates, videos, and article stories related to your business.
You can bifurcate your content in several distinct ways and place them in an organized manner in your social media calendar template.
However, in such cases, the Rule of Thirds and the 80/20 Rule are most commonly used. The Rule of Thirds helps you divides your content evenly and orderly manner, between the complete promotion of your business, content from other sources associated with your industry, and unswerving engagement with followers i.e. responding to questions or comments or reposting.
The 80/20 Rule apportions 80% of your posts to engaging and stimulating content and 20% to endorsing your products and services.
Mostly, influencers use social media software such as Buffer and Hootsuite (our personal favorite). But if you don’t have a budget to invest in a hi-tech solution just yet, a good old-fashioned and inexpensive spreadsheet is correspondingly effective.
To start customizing your social media content follow the steps below.
To begin with, if you don’t have a Google Account, you can continue without one or you can easily create one quickly to be more convenient:
- Click File and Download as and download the file into whatever format you would like.
- Download 2021 Social Media Content Calendar as Menu preview.
In case you are already signed into Google:
- Click “File” and “Make a Copy”.
- Now make a copy of the 2021 social media calendar template menu preview.
- Start filling in content for every plan and each month for your company, then click “Okay.”
- “Rename” document dialogue and preview.
- Click on “Share” to check permissions for your social media calendar template to ensure your team can view and edit.
- Set share settings accordingly within your organization dialogue preview.
- Now either copy the link or add names and emails at the bottom.
- Share the 2021 social media calendar template with specific emails in your organization dialogue preview.
You can start adding and scheduling your social media plans on to the calendars now. You can also include some popular hashtag holidays and memorable days of the year, for instance: International Dogs’ Day to keep up with the latest trends and topics and to further engage with your audience.
Every month or so, it’s significant to go back and revise through your social media calendar template to see what to modify and what to leverage.
Through content, the calendar makes tracking and measuring your most popular posts and examining the content really convenient and enables you to produce more content around what your audience really prefer to hear from you.
Social media calendar template creating means no more guesswork and avoids more scratching your head out trying to come up with a fresh post every day.
You could upgrade and improvise content, but it’s advisable to have a plan in what direction you’re leading, especially while creating your social media content strategies.
Most business marketers have recognized that social media plays a fundamental role in an efficient inbound marketing strategy. And with numerous social networks to organize and publish on, it’s significant to stay well managed and have a design for what and when you’re planning to share on such platforms.